Vodka without compromise
Grey Goose
Deliverables
Concept development
Interactive design
Experience design
Social media marketing
The brief
Grey Goose is known the world over for its deep history in the gastronomy capital of the world, France, using the traditions of the Maitre de Chai. Picardie winter wheat and natural spring water combine to create one of the most widely consumed vodka in the world. We needed to connect every day consumers to this experience and to the many exceptional recipes that have been born from a deep-rooted history.
The solution
In partnership with TBWA, we built an online mixology course, introducing consumers to recipes, from quick-and-easy cocktails to labors of love. This digital experience became the lynch pin for a larger campaign of mixology for the masses. We drove up impressions, deepened engagement with the site at large, and pushed Grey Goose to the forefront of the social media zeitgeist.
