Plant-derived clarity of focus.
Kleen
Deliverables
Design strategy
Design systems
Concept development
Interactive design
Print Collateral
The brief
As ubiquitous as cannabis consumption seems to be these days, only 18 states within the U.S. have legalized its recreational use. For many would-be consumers, the stigma of cannabis persists, and the vestiges of ‘reefer madness’ still permeate the national discourse. Kleen, with its wide range of cbd offerings, hoped their brand could shift perceptions for the better and needed a brand identity that would support this effort.
The solution
To help Kleen enter the market as an authoritative voice within the community. We pared back the frills to create a brand identity that stood confidently among its peers. We reinforced this authority through a clarity of messaging, a simplicity of presentation, and a degree of polish that belie Kleen's youth.
