A bold new take on music distribution.
Massiv Music
Deliverables
User Experience Design
User Interface Design
Product/Packaging Design
OOH Advertising
Marketing Collateral
The brief
Massiv Music is a concept festival and music platform designed to promote electronic music and the digital arts. The project’s objective hinged on rethinking music distribution, allowing musicians to take more creative license over their interactions with fans from digital content, to live concerts, to exclusive events.
The solution
We built a brand package that formed the foundation for everything we hoped the Massiv Music brand would become— a clean aesthetic with room to grow into itself. We keyed in on the energy and exuberance of the musicians, while keeping usability and functionality as a top priority.
